"Gojee is so secretive, they wouldn’t even tell us why they were being so secretive. Since launching in July 2011, the company has 300,000 members signed up and told us they’ve done no advertising, marketing or SEO.
They’re sticking strictly to the old fashioned “word-of-mouth” method. In contrast to what most companies are doing right now, Gojee wants to create a private experience, sort of the “anti-community."