"O’Brien ad libbed the fictional website name “hornymanatee.com” on December 4, 2006, after a sketch about the fictional manatee mascot and its inappropriate web-cam site. NBC opted to purchase the website domain name for $159, since the website did not previously exist. The network was concerned that someone might register the domain name and post content with which NBC would not wish to be associated, or that people would get upset and sue NBC when they found out the website is fictional.[19] NBC now owns the rights to www.hornymanatee.com for 10 years, as per Conan O’Brien. According to O’Brien, it was decided that, since NBC owned the name, they might as well create the website. Late Night has since developed an actual website, which now has received millions of hits, reaching 4 million page views in four days. People send in “horny manatee” artwork, poems, and other content. According to the Alexa website ranking system, Hornymanatee.com has had over 10 million web hits."