<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Who am I?

I am a professional at being Ukrainian, sleeping, and tripping when no one is watching.  My name is Lara Chelak. What is this thing? It’s a personal notebook of sorts; quick thoughts and musings on just about anything (although I’m a web-nerd at heart). I run a company and work as a full-time student in the great city of New York as well. </description><title>Something Witty</title><generator>Tumblr (3.0; @larachelak)</generator><link>http://larachelak.com/</link><item><title>The Tipsy Diaries - Manhattan’s Rooftop Bars - Heaven’s Gates - NYTimes.com</title><description>&lt;a href="http://www.nytimes.com/2010/07/23/dining/23bruni.html"&gt;The Tipsy Diaries - Manhattan’s Rooftop Bars - Heaven’s Gates - NYTimes.com&lt;/a&gt;</description><link>http://larachelak.com/post/858214829</link><guid>http://larachelak.com/post/858214829</guid><pubDate>Sun, 25 Jul 2010 17:06:48 -0400</pubDate></item><item><title>Armchair Commentary: Watch This: “Mad Men” Cast...</title><description>&lt;object width="400" height="326"&gt;&lt;param name="movie" value="http://www.youtube.com/v/5ryFcDoWEjg&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/5ryFcDoWEjg&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="326" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.armchaircommentary.com/2010/07/watch-this-mad-men-cast-sings-bye-bye-birdie.html"&gt;Armchair Commentary: Watch This: “Mad Men” Cast Sings “Bye Bye Birdie”&lt;/a&gt;&lt;/p&gt;</description><link>http://larachelak.com/post/857754619</link><guid>http://larachelak.com/post/857754619</guid><pubDate>Sun, 25 Jul 2010 14:44:03 -0400</pubDate></item><item><title>PR Experts: iPhone 4 Hardware Recall Is “Inevitable” | Cult of Mac</title><description>&lt;a href="http://www.cultofmac.com/pr-experts-iphone-4-hardware-recall-is-inevitable/50565?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+cultofmac%2FbFow+%28Cult+of+Mac%29"&gt;PR Experts: iPhone 4 Hardware Recall Is “Inevitable” | Cult of Mac&lt;/a&gt;</description><link>http://larachelak.com/post/805315988</link><guid>http://larachelak.com/post/805315988</guid><pubDate>Tue, 13 Jul 2010 02:01:51 -0400</pubDate></item><item><title>French in a Flash: Sweet Onion and Goat Cheese Tarts with Thyme | Serious Eats : Recipes</title><description>&lt;a href="http://www.seriouseats.com/recipes/2010/07/french-in-a-flash-sweet-onion-and-goat-cheese-tarts-with-thyme-recipe.html"&gt;French in a Flash: Sweet Onion and Goat Cheese Tarts with Thyme | Serious Eats : Recipes&lt;/a&gt;: &lt;p&gt;This is definitely going on my recipes list… &lt;/p&gt;</description><link>http://larachelak.com/post/774248524</link><guid>http://larachelak.com/post/774248524</guid><pubDate>Mon, 05 Jul 2010 18:11:12 -0400</pubDate></item><item><title>"‘They can’t be spies,’ one neighbour said. ‘Look at what she did with the..."</title><description>“‘They can’t be spies,’ one neighbour said. ‘Look at what she did with the hyrdangeas.’”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.dailymail.co.uk/news/worldnews/article-1290873/Russian-spies-Inside-home-Richard-Cynthia-Murphy.html"&gt;Russian spies: Inside home of Richard and Cynthia Murphy | Mail Online&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/754952018</link><guid>http://larachelak.com/post/754952018</guid><pubDate>Wed, 30 Jun 2010 16:51:04 -0400</pubDate></item><item><title>The Minimalist - 101 Fast Recipes for Grilling - NYTimes.com</title><description>&lt;a href="http://www.nytimes.com/2010/06/30/dining/30mini.html?src=me&amp;ref=general"&gt;The Minimalist - 101 Fast Recipes for Grilling - NYTimes.com&lt;/a&gt;: &lt;p&gt;Get me a grill now! &lt;/p&gt;</description><link>http://larachelak.com/post/754688617</link><guid>http://larachelak.com/post/754688617</guid><pubDate>Wed, 30 Jun 2010 15:22:42 -0400</pubDate></item><item><title>On Page Optimization (From SEOMoz)</title><description>&lt;p&gt;&lt;a href="http://guides.seomoz.org/chapter-4-basics-of-search-engine-friendly-design-and-development"&gt;&lt;a href="http://guides.seomoz.org/chapter-4-basics-of-search-engine-friendly-design-and-development"&gt;http://guides.seomoz.org/chapter-4-basics-of-search-engine-friendly-design-and-development&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;That said, keyword usage and targeting are only a small part of the search engines’ ranking algorithms, and we can still leverage some effective “best practices” for keyword usage to help make pages that are very close to “optimized.” Here at SEOmoz, we engage in a lot of testing and get to see a huge number of search results and shifts based on keyword usage tactics. When working with one of your own sites, this is the process we recommend:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use the keyword in the title tag at least once, and possibly twice (or as a variation) if it makes sense and sounds good (this is subjective, but necessary). Try to keep the keyword as close to the beginning of the title tag as possible. More detail on title tags follows later in this section. &lt;/li&gt;
&lt;li&gt;Once in the H1 header tag of the page.&lt;/li&gt;
&lt;li&gt;At least 3X in the body copy on the page (sometimes a few more times if there’s a lot of text content). You may find additional value in adding the keyword more than 3X, but in our experience, adding more instances of a term or phrase tends to have little to no impact on rankings. &lt;/li&gt;
&lt;li&gt;At least once in bold. You can use either the  or  tag, as search engines consider them equivalent.&lt;/li&gt;
&lt;li&gt;At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic. &lt;/li&gt;
&lt;li&gt;Once in the URL. Additional rules for URLs and keywords are discussed later on in this section. &lt;/li&gt;
&lt;li&gt;At least once (sometimes 2X when it makes sense) in the meta description tag. Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract clicks by searchers from the results page (as it is the “snippet” of text used by the search engines). &lt;/li&gt;
&lt;li&gt;Generally not in link anchor text on the page itself that points to other pages on your site or different domains (this is a bit complex – see this blog post for details).&lt;/li&gt;
&lt;/ul&gt;</description><link>http://larachelak.com/post/753806070</link><guid>http://larachelak.com/post/753806070</guid><pubDate>Wed, 30 Jun 2010 10:02:03 -0400</pubDate></item><item><title>Full List - Best Blogs of 2010 - TIME</title><description>&lt;a href="http://www.time.com/time/specials/packages/completelist/0,29569,1999770,00.html"&gt;Full List - Best Blogs of 2010 - TIME&lt;/a&gt;</description><link>http://larachelak.com/post/753743188</link><guid>http://larachelak.com/post/753743188</guid><pubDate>Wed, 30 Jun 2010 09:35:07 -0400</pubDate></item><item><title>Ephemeral New York</title><description>&lt;a href="http://ephemeralnewyork.wordpress.com/"&gt;Ephemeral New York&lt;/a&gt;</description><link>http://larachelak.com/post/752081224</link><guid>http://larachelak.com/post/752081224</guid><pubDate>Tue, 29 Jun 2010 23:02:28 -0400</pubDate></item><item><title>food52</title><description>&lt;a href="http://www.food52.com/"&gt;food52&lt;/a&gt;: &lt;p&gt;Absolutely love this website. The content, the design, everything. &lt;/p&gt;</description><link>http://larachelak.com/post/750024450</link><guid>http://larachelak.com/post/750024450</guid><pubDate>Tue, 29 Jun 2010 11:53:13 -0400</pubDate></item><item><title>Supreme Court Rules in Favor of Gun Rights, Extending 2nd Amendment to States - WSJ.com</title><description>&lt;a href="http://online.wsj.com/article/SB10001424052748703964104575334701513109426.html?mod=e2tw"&gt;Supreme Court Rules in Favor of Gun Rights, Extending 2nd Amendment to States - WSJ.com&lt;/a&gt;: &lt;p&gt;FTW! &lt;/p&gt;</description><link>http://larachelak.com/post/747029356</link><guid>http://larachelak.com/post/747029356</guid><pubDate>Mon, 28 Jun 2010 17:46:50 -0400</pubDate></item><item><title>Type does not look exactly the same in every browser | For A Beautiful Web</title><description>&lt;a href="http://forabeautifulweb.com/blog/about/type_does_not_look_exactly_the_same_in_every_browser/"&gt;Type does not look exactly the same in every browser | For A Beautiful Web&lt;/a&gt;: &lt;p&gt;Yuck. It’s a battle every time. &lt;/p&gt;</description><link>http://larachelak.com/post/681023190</link><guid>http://larachelak.com/post/681023190</guid><pubDate>Wed, 09 Jun 2010 15:40:27 -0400</pubDate></item><item><title>"The picture emerging from the research is deeply troubling, at least to anyone who values the depth,..."</title><description>“The picture emerging from the research is deeply troubling, at least to anyone who values the depth, rather than just the velocity, of human thought. People who read text studded with links, the studies show, comprehend less than those who read traditional linear text. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner. People who are continually distracted by emails, alerts and other messages understand less than those who are able to concentrate. And people who juggle many tasks are less creative and less productive than those who do one thing at a time.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://online.wsj.com/article/SB10001424052748704025304575284981644790098.html#printMode"&gt;Does the Internet Make You Dumber? - WSJ.com&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/670018124</link><guid>http://larachelak.com/post/670018124</guid><pubDate>Sun, 06 Jun 2010 12:05:40 -0400</pubDate></item><item><title>"The fact that the crew is single-sex should prevent the dangerous sexual tensions that have affected..."</title><description>“The fact that the crew is single-sex should prevent the dangerous sexual tensions that have affected previous mixed missions. In 1999, participants in a similar experiment were given vodka to celebrate New Year’s Eve: two members then brawled when one tried to kiss a Canadian female astronaut.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://thelede.blogs.nytimes.com/2010/06/03/520-days-inside-a-simulated-spacecraft/?src=sch&amp;pagewanted=all"&gt;520 Days Inside a Simulated Spacecraft - The Lede Blog - NYTimes.com&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/669958833</link><guid>http://larachelak.com/post/669958833</guid><pubDate>Sun, 06 Jun 2010 11:40:48 -0400</pubDate></item><item><title>"We can quarantine the mobile experience on separate subdomains, spaces distinct and separate from..."</title><description>“We can quarantine the mobile experience on separate subdomains, spaces distinct and separate from “the non-iPhone website.” But what’s next? An iPad website? An N90 website? Can we really continue to commit to supporting each new user agent with its own bespoke experience? At some point, this starts to feel like a zero sum game. But how can we—and our designs—adapt?”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.alistapart.com/articles/responsive-web-design/"&gt;A List Apart: Articles: Responsive Web Design&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/667690036</link><guid>http://larachelak.com/post/667690036</guid><pubDate>Sat, 05 Jun 2010 18:24:21 -0400</pubDate></item><item><title>"The control which designers know in the print medium, and often desire in the web medium, is simply..."</title><description>“The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.” John Allsopp, “A Dao of Web Design””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.alistapart.com/articles/responsive-web-design/"&gt;A List Apart: Articles: Responsive Web Design&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/667686125</link><guid>http://larachelak.com/post/667686125</guid><pubDate>Sat, 05 Jun 2010 18:22:35 -0400</pubDate></item><item><title>"No matter what the source, alcohol consumption is associated with a lower risk of cardiovascular..."</title><description>“No matter what the source, alcohol consumption is associated with a lower risk of cardiovascular disease out to about 3-4 drinks per day, after which the risk goes back up (2, 3)**. The association is not trivial— up to a 62% lower risk associated with alcohol use. Controlled trials have shown that alcohol, regardless of the source, increases HDL cholesterol and reduces the tendency to clot (4).”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://wholehealthsource.blogspot.com/2010/05/does-red-wine-protect-cardiovascular.html"&gt;Whole Health Source: Does Red Wine Protect the Cardiovascular System?&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/663648267</link><guid>http://larachelak.com/post/663648267</guid><pubDate>Fri, 04 Jun 2010 11:49:10 -0400</pubDate></item><item><title>"The names of the dead are not yet known, but passengers aboard the ships included retired U.S...."</title><description>“The names of the dead are not yet known, but passengers aboard the ships included retired U.S. diplomats Amb. Edward Peck and Col. Ann Wright, Nobel Peace Prize laureate Mairead Corrigan-Maguire, and former U.N. Assistant Secretary-General Denis Halliday, as well as humanitarian aid and human-rights workers, several MPs from Ireland, Germany, Sweden, Turkey, Malaysia, and Palestinian members of the Knesset.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.thedailybeast.com/blogs-and-stories/2010-05-28/can-aid-workers-bust-israels-gaza-blockade/?cid=hp:mainpromo2"&gt;Netanyahu Cancels D.C. Visit After Israel Attacks Gaza Aid Flotilla Vertical: international - The Daily Beast&lt;/a&gt;&lt;/em&gt;</description><link>http://larachelak.com/post/652352266</link><guid>http://larachelak.com/post/652352266</guid><pubDate>Tue, 01 Jun 2010 01:40:47 -0400</pubDate></item><item><title>5 Things You Need to Know About Grass-Fed Beef - The Daily Beast</title><description>&lt;a href="http://www.thedailybeast.com/blogs-and-stories/2010-04-13/5-things-you-need-to-know-about-grass-fed-beef/?cid=topic:featured3"&gt;5 Things You Need to Know About Grass-Fed Beef - The Daily Beast&lt;/a&gt;</description><link>http://larachelak.com/post/652243101</link><guid>http://larachelak.com/post/652243101</guid><pubDate>Tue, 01 Jun 2010 00:58:13 -0400</pubDate></item><item><title>After keeping us waiting for a century, Mark Twain will finally reveal all - News, Books - The Independent</title><description>&lt;a href="http://www.independent.co.uk/arts-entertainment/books/news/after-keeping-us-waiting-for-a-century-mark-twain-will-finally-reveal-all-1980695.html"&gt;After keeping us waiting for a century, Mark Twain will finally reveal all - News, Books - The Independent&lt;/a&gt;: &lt;p&gt;Awesome. &lt;/p&gt;</description><link>http://larachelak.com/post/632034006</link><guid>http://larachelak.com/post/632034006</guid><pubDate>Tue, 25 May 2010 15:42:46 -0400</pubDate></item></channel></rss>
